Vision

A pioneering national media that embodies respect for the Constitution and the rule of law, drives sustainable development, and nurtures creativity, openness, and meaningful partnership

Message

To establish a professional and creative media system that promotes knowledge, strengthens national unity, and advances development through empowering national talents, innovation, and strategic partnerships in support of the Sustainable Development Goals.

Goals

  • 1- Consolidating the principles of unity and national identity by highlighting Bahrain’s authentic values and promoting a culture of belonging.
  • 2- Showcasing Bahrain’s developmental achievements and national initiatives across political, social, and economic fields, while promoting environmental awareness.
  • 3- Adopting advanced technological and digital solutions, while encouraging creativity and innovation in content creation.
  • 4- Empowering national professionals through training and development, while highlighting the role of youth, women, and persons with disabilities in the media sector.
  • 5- Enhancing the media sector as an investment driver that creates added value and contributes to the Kingdom’s economic diversification strategy.